Become the Athlete of Your Business
If we ran our business with the mindset of an athlete, we would be unstoppable.
Why?
Because athletes don’t quit. They know they are always in competition (a lot of the time with people who are better than them), and yet, they don’t stop showing up.
They keep practicing.
They keep pushing themselves outside their comfort zone.
They show up to be the best version of themselves, and hope that means being the best.
It’s a whole different way of living, thinking, and acting.
And here’s the truth: most business owners don’t treat their business that way. They let fear, doubt, or a bad week pull them out of the game. They wait until they feel ready or inspired. But athletes don’t wait for inspiration. They train when they’re tired. They compete when the stakes are high. They do it because that’s who they are.
Imagine if you approached your business with that same level of discipline and devotion.
-> You wouldn’t care what others were doing. You’d be too busy getting good at what you love.
-> You wouldn’t hesitate to commit to the things you said you were going to do. You’d follow through, no matter how you felt in the moment.
-> You wouldn’t let the score (your sales, your followers, your views) define you. You’d trust that consistency eventually wins.
Being the athlete of your business looks like:
Constantly working to be the best version of yourself. Doing the upgrades in your business (and life) that feel exciting instead of copying what everyone else in your industry is doing.
Showing up even when the results aren’t physically there yet. Trusting that your message is going to find the right people despite the slow growth, the small audience, or the quiet seasons.
Practicing the fundamentals (your marketing, your client experience, your mindset) over and over again, even when it feels repetitive. Because mastery comes from repetition.
Athletes don’t shy away from failure; they study it.
They use it to get sharper, faster, stronger. Business is the same. Every launch that flops, every client that says no, every idea that doesn’t take off, it’s all practice. And that practice is what sets you up for the breakthrough moment.
So ask yourself: are you playing your business like a hobby, or are you training like an athlete?
When you shift into athlete mode, everything changes. You start trusting the process instead of obsessing over the outcome. You show up for the long game, not just the quick wins. And you build the kind of business that feels unshakable, because it’s built on consistency, resilience, and belief in yourself.
