Marketing Strategy

PLaybook

Make your business growth the number 1 priority by getting intentional with what you are already doing — clarity at its maximum

You likely are already doing marketing for your business

but is it creating results?

Do you feel like a chicken without a head because you have so many things you want to do?

I don’t want to add more to your plate, so we are taking a moment to organize everything you are doing so that it is done with intention and it all works together to get you the biggest results possible

The beauty behind marketing strategy is that we are getting intentional with what you are doing so you can see results QUICKER

This is exactly what I do for my clients and they have seen massive success from it

They have been able to

  • sell out their offers

  • grow their following without having to spend more time online

  • Receive opportunities they had been dreaming about for years

  • get back more time in their week to spend living life

Now is your turn to get intentional with your marketing and start 10x your results

What you get instant access to:

Intro to Marketing & Why a Plan Matters

  • Understanding what marketing really is (beyond just social media)

  • Why intentional marketing helps your business run 24/7 without you working 24/7

  • How to focus on what works for your business instead of “doing it all”

Inbound vs. Outbound Marketing

  • The difference between attracting clients to you vs. going out to find them

  • Why you need a balance of both approaches

  • Examples of inbound and outbound activities

Business Overview

  • Clarifying your UVP (what you do, who you do it for, what makes you different)

  • Crafting your mission statement

  • Understanding your ideal client and what motivates them

  • Identifying your brand keywords and lifestyle you want to sell

Choosing Your Marketing Activities

  • Which platforms, tools, and events fit your business goals

  • Understanding the purpose of each activity (e.g., awareness, lead generation, conversion)

  • Tips for social media, newsletters, blogs, networking, and more

Funnels to Consider

  • How to build and nurture your email list

  • Leveraging events, downloads, blogs, and CTAs to move people closer to a purchase

  • Examples of simple, effective funnels you can implement

Social Media Strategy & Platforms

  • How each platform works (IG, TikTok, LinkedIn, Pinterest, YouTube/Podcasts)

  • Platform-specific posting tips and consistency guidelines

  • Content that beats the algorithm and engages your audience

Content Planning & Topic Pillars

  • Choosing 3–4 content pillars that align with your brand

  • How to brainstorm and store content ideas

  • Mixing promotional, educational, and lifestyle content for relatability and trust

Creating Your Monthly Marketing Plan

  • Setting your monthly focus (service/product, goal, CTA)

  • Mapping consistency for each marketing activity (template included)

  • Tracking and adjusting based on results

What’s Included

  • All the training modules you need to create a marketing strategy that is sustainable, don’t add more items to your to-do list and creates results

  • A full workbook walking you through what you need to create a marketing strategy

  • A template to create your own customized marketing strategy

  • Lifetime access so you can revisit this whenever you want

$45 CAD

The Transformation

I have been working in the marketing world for 10+ years. My work has ranged from PR, digital marketing, social media, creating websites, graphic design, video editing, and much more.

I got into the marketing world through my Journalism Diploma and Communications Degree. Both of these allowed me to have a diverse career working with businesses in the electronics industry, government, colleges, news outlets, animal-based services, beauty products, and many others. 

From being a videographer at Chex TV to running my own business, I have been able to see firsthand the different ways marketing can transform a business. Let’s find the marketing tactics that work best for you.